Web Analytics and Prospect Tracking
The amount of data a person can get out of today’s analytics and prospect tracking systems is incredible, but information overload usually causes well intentioned analytics reporting to go unread. Instead, companies must find a handful of key performance indicators that show the overall trajectory of your marketing efforts.
Over the years I’ve learned how to set up, configure and filter analytics systems like Google Analytics to get the cleanest data possible and a solid visualization of what marketing tactics were driving leads and sales.
When selling into the enterprise market, I used Pardot LeadDeck to monitor individuals on our site in real-time and was able to notify salespeople to increase velocity of the sales process.