Content Marketing and PR Management
Creating helpful, interesting, engaging and sharable content on the web is a great way to build brand recognition, show what you believe in, and what you have to offer the world. Unfortunately, creating content can be costly and time consuming, so making sure what you are creating will be effective and can be used on multiple channel (blogs, publications, webinars, infographics, social media) is key.
When it comes to content creation, I’ve written countless blog posts and articles, given interviews, created dozens of videos, presented at conferences across the US and have ghostwritten content that has been in well known publications. I’ve also created marketing services built on the foundation of content re-purposing, that made it possible to take a single piece of content and remix it hundreds of times for resale.
I’ve also had a chance to work with public relations organizations to build awareness and generate leads from media outlets. In my time at RoundPegg, I was the company’s primary contact and collaborated with a fantastic PR agency that helped our team craft content that ended up in publications like Forbes, Bloomberg, Wired, Harvard Business Review, Entrepreneur, Gigaom, BizReport, and Business News Daily.