In order to get the most out of your marketing spend, you need to continually test and improve your messaging, design, offers and targeting.
This became very clear to me when testing the call-to-action button on a SaaS startup’s website and found a button color that increased homepage conversions on the site by 300%. 3 times the leads for the same cost by changing the color of one button… let that sink in for a minute.
Though my career I’ve helped companies double and triple their web conversions using multivariate and A/B testing platforms like Visual Website Optimizer, Google Content Experiments and New Egg as well as behavior tracking systems like ClickTale.
I have also created dozens of sales funnels and post-purchase upsell/downsell funnels that, in some cases, could double average revenue-per-transaction.