Marketing Automation

With marketing automation tools, a small marketing team can get things done that used to take entire marketing and sales departments to accomplish.

Marketing automation lets you get the right message in front of the right prospects at the right time, all in a programmatic way that can run on its own.

Over the years I’ve designed and built out B2B and B2C automated marketing systems that integrate technologies like ecommerce platforms, CRMs, email marketing systems, website personalization tools, membership websites, and real-time marketing analytics systems. These “marketing machines” funneled thousands of leads into specific, rules-based marketing tracks that deliver personalized, timely and coordinated messaging that turned prospects into opportunities and opportunities into sales.