Search Engine Optimization

I got my start in digital marketing by teaching myself search engine optimization and applying what I learned at InsureMe, an insurance lead generation company. After a year of executing the strategies I was learning we started having some success, and that success grew exponentially each year.

Some personal highlights from optimizing websites over the years include:

Want to know the secret to SEO? SEO isn’t magic.

SEO is about understanding how search engines work, what they are looking for, and then creating a website that matches that criteria. SEO is rarely easy, but if you know what you are doing, have a long-term strategy and have a little patience, it can transform your business.